Search Engine Optimization (SEO) is the practice of optimizing website content, structure, and technical elements to improve visibility in organic (non-paid) search engine results.

Key components of SEO include:

• On-page SEO: Optimizing content, meta tags, headings, and internal linking
• Technical SEO: Improving site speed, mobile-friendliness, and crawlability
• Off-page SEO: Building backlinks and brand mentions from other websites
• Local SEO: Optimizing for location-based searches